- To produce Bentonite products meeting customer requests and current legal conditions and to obtain customer satisfaction by delivering Bentonite products in time.
- To extract our underground wealth efficiently and to gain it to country economy by providing added value.
- To determine and to obtain source needs and to use them effectively.
- To be sensitive about human health and environment.
- To provide happiness and development of employees.
- To provide formation and replacement of quality consciousness in all employees.
- To increase efficiency by determining, monitoring and analysing processes and continuous improvement and right production at first time principal.
